Gravitas Movies

Objective​

Onboard Universal Search metadata feed meeting Roku’s specs in 30 Days

Extract

Automatically pull app metadata from JWPLAYER CMS API

Enrich

Enhance/fix data to match the Gravitas Movies spec

Enhance

Fleshed-out characters with depth and backstory.

Key Takeaways

  • 1000% increase app installs
  • 400%+ unique viewers
  • 50% increase in mins watched
  • Search in all OTT ecosystems is so powerful, it is a required app feature for user acquisition

Key Results

Conclusion

Roku search is the most cost-effective tool<br> for streaming apps to increase new app installs.

Gravitas Movies has beautifully realized its objective of celebrating cinematic diversity. From the eloquence of independent voices to the global tapestry of narratives, the app’s repertoire encapsulates the allure of artistic expression and cross-cultural exploration.

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