Shout Factory TV

Roku AVOD & FAST App Search Increased Ad Impressions 30%

Objective

Onboard Universal Search metadata feed meeting Roku’s specs in 30 Days

Extract

Automatically pull app metadata from Zype’s CMS API

Enrich

Enhance / fix data to match Roku spec

Enhance

Create deep links for movie & TV episodes videos that conform to Roku specs to install app and launch playback

Key Takeaways

Achieved a 500% increase in new Roku app installs, exceeded all expectations
Roku search is the #1 method to drive new app installs & audience growth
Every streaming video App should be onboarded to universal search on Roku
Search in all OTT ecosystems is so powerful, it is a required app feature for user acquisition

Key Results

Conclusion

Roku search is the #1 Streaming User Acquisition Tool Apps Aren’t Using

Roku search is the most cost-effective tool for new streaming user acquisition, Each app must onboard a specialty data feed & complete an onboarding process to meet Roku specs.