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Roku Search by USAND, the most powerful user acquisition tool that apps are not taking advantage of.
More than 70% of streaming video consumers use universal search for film and TV shows. Why? Because consumers don’t know in which app to stream a particular film or TV episode.
Viewers choose which app has the title and where they want to watch it and if it is FREE Ad supported (AVOD) App, subscription (SVOD), or paid transactional (TVOD) App to find the content.
Users click the app link to watch the title, the app is installed and playback begins. Universal search & discovery increases net app installs by over 500% for Shout Factory TV App.
USAND team started in 2017, when we onboarded the majority of the first 100 apps to Roku search in a partnership with Roku. The goal of this “Roku Search 100” project was to increase the number of apps accessible to Roku search. Since then, we’ve built search onboarding partnerships with all the top OTT Streaming Platforms including AppleTV, FireTV Google Android TV, SamsungTV+, VIZIO etc. In fact, we are Roku’s approved #1 Universal Search Feed Services Partner over the last five years.
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