Objective
Onboard Universal Search metadata feed meeting Roku’s specs in 30 Days
Extract
Automatically pull app metadata from JWPLAYER CMS API
Enrich
Enhance/fix data to match the Gravitas Movies spec
Enhance
Fleshed-out characters with depth and backstory.
Key Takeaways
- 1000% increase app installs
- 400%+ unique viewers
- 50% increase in mins watched
- Search in all OTT ecosystems is so powerful, it is a required app feature for user acquisition
Key Results
Conclusion
Roku search is the most cost-effective tool<br> for streaming apps to increase new app installs.
Gravitas Movies has beautifully realized its objective of celebrating cinematic diversity. From the eloquence of independent voices to the global tapestry of narratives, the app’s repertoire encapsulates the allure of artistic expression and cross-cultural exploration.
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