AVOD App ConTV

CONtv Revolutionizing the World of Streaming

Objective

Exclusive content often found only on ConTv distinguishes it from other platforms, and it also produces original shows tailored to its audience's preferences

Extract

Automatically pull app metadata from Zype’s CMS API

Enrich

Enhance/fix data to match the ConTv spec

Enhance

ConTv is the LGBTQ-first streaming network with the latest in queer movies, series, and music, available anytime and anywhere.

Key Takeaways

  • 350k/ Month view time increase
  • AVOD App ConTV > 7 times increase in hours watched
  • BEFORE SEARCH: 50,000 monthly minutes viewed
  • AFTER SEARCH: 350,000 monthly minutes viewed

Key Results

Conclusion

CONtv's journey provides valuable insights for other platforms seeking to differentiate themselves in a crowded streaming landscape

ConTv's commitment to celebrating fandom, curating exclusive content, and collaborating with partners underscores its dedication to delivering a comprehensive and enriching experience.

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